The "Product of the Year" award has been presented at the Health & Rehab 2025 fair, where an independent judging panel selected the year's most innovative product from 21 strong candidates. The winning product was chosen on the basis of its novelty value, practical benefit, distinctive features and its ability to improve quality of life for users and working conditions for professionals.
Winner of Product of the Year 2025
The winner of "Product of the Year" was Decon mobility's Eppur Dreeft, a wheelchair wheel with a built-in braking function. The braking system operates smoothly, does not cause friction burns on the hands and requires up to 80% less force. The product impressed the judging panel with its outstanding combination of functionality, design and innovation. Developed with a focus on user-friendliness and intuitive operation, the product can make a significant difference for the user. Martin Fog Thomsen, CEO of Decon mobility, accepted the award.
Ivan Kjaer Lauridsen, Head of Assistive Technology at Aarhus Municipality and member of the judging panel, commented:
"In 2025, we see a field of exceptionally exciting products, each reflecting thorough research and development. Functionality, elegance and design come together beautifully in this year's winning product, and it is clear that the groundwork has been extremely thorough and user-centred. Even the spin of the wheel is beautiful."
Morten Rasmussen, CEO of Danish.Care, highlighted the significance of the award and the innovative drive in the industry:
"Innovation plays a key role in the development of our health and welfare sector. With the 'Product of the Year' award, we want to highlight solutions that are not only groundbreaking but also make a tangible difference to citizens' quality of life."
Second and third place honoured
Second place goes to Scewo Bano, a stair-climbing power wheelchair that the judging panel said will undoubtedly appear on many wish lists. The product combines mobility with innovative solutions that can make a real difference for users with special needs.
Third place is awarded to the Axitare medicine robot, whose novelty value lies in its ability to handle dose-packaged medication, dispense powders, liquids and individual pills. In addition, it can dose remotely and be supplemented with video consultations. Axitare's medicine robot is already in use in Finland with more than 3,000 users and demonstrates significant potential for wider adoption.
The News Zone and the award
The News Zone is a popular area at Health & Rehab where the latest products and solutions in assistive products, assistive technology and care and hospital equipment are showcased. The zone gives visitors a unique overview of the industry's innovations and developments.
The "Product of the Year" award is organised by Danish.Care in collaboration with DokkX Aarhus and the Danish Board of Social Services and Housing. All exhibitors at the fair are eligible to participate, and the award recognises the considerable work that goes into developing solutions that create real value for the social, health and care sector.